Tag Archives: gamification

The Role of Technology in Engaging Patients

Healthy Lessons: Using Pokémon Go and Gamification to Boost Patient Engagement

On a recent tranquil summer evening, the bucolic park in the center of our little town was overrun with hunters — from grade-schoolers to graying Boomers — all with their heads down, peering into their phones as they meandered throughout the park. They were all in search of Pokémon. And they were everywhere — the […]

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Jim Rattray Jim Rattray is Executive Vice President of Bennett Group in Boston, an award-winning full-service integrated marketing, communications and advertising agency. With decades of experience as a journalist and professional communicator, he has been recognized for his work with numerous national and regional awards and has spoken to marketing and PR audiences around the country on using new tools for public relations, marketing and patient engagement. Rattray is a registered Apple Developer and the creator of MyHealth for iPhone.

Jim Rattray has 18 post(s) at EngagingPatients.org

Check out my: Twitter LinkedIn


Chronic Disease Management

Using Gaming to Engage and Drive Behavior Changes in Patients

Today’s chronic disease patient is often inundated with education about his or her condition. Although clinicians and educators have good intentions, and the material provided is robust and thorough, traditional education often fails to drive patients to make needed behavior changes. The Challenge of the Returning Patient Nearly 25% of patients hospitalized with congestive heart […]

The Social Side of Healthcare

Achieving Better Health through Gamification

Almost three years ago, I decided to take control of my health: Lose weight, eat right, be healthy. Success! I’m down 70 pounds, off all medications and eat vegetables I previously couldn’t pronounce. I did it the old-fashioned way (with some present-day help!) — I now eat less, exercise more, watch my diet and get […]

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Jim Rattray Jim Rattray is Executive Vice President of Bennett Group in Boston, an award-winning full-service integrated marketing, communications and advertising agency. With decades of experience as a journalist and professional communicator, he has been recognized for his work with numerous national and regional awards and has spoken to marketing and PR audiences around the country on using new tools for public relations, marketing and patient engagement. Rattray is a registered Apple Developer and the creator of MyHealth for iPhone.

Jim Rattray has 18 post(s) at EngagingPatients.org

Check out my: Twitter LinkedIn