Tag Archives: mobile health

The Role of Technology in Engaging Patients

Healthy Lessons: Using Pokémon Go and Gamification to Boost Patient Engagement

On a recent tranquil summer evening, the bucolic park in the center of our little town was overrun with hunters — from grade-schoolers to graying Boomers — all with their heads down, peering into their phones as they meandered throughout the park. They were all in search of Pokémon. And they were everywhere — the […]

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Jim Rattray Jim Rattray is Executive Vice President of Bennett Group in Boston, an award-winning full-service integrated marketing, communications and advertising agency. With decades of experience as a journalist and professional communicator, he has been recognized for his work with numerous national and regional awards and has spoken to marketing and PR audiences around the country on using new tools for public relations, marketing and patient engagement. Rattray is a registered Apple Developer and the creator of MyHealth for iPhone.

Jim Rattray has 18 post(s) at EngagingPatients.org

Check out my: Twitter LinkedIn


Mobile Technology

Three Imperatives to Transforming Care with Mobile Health

I recently discovered some of the freshest thinking in patient engagement in a city better known for tapas and sangria than healthcare transformation. At the 2016 Mobile World Congress in Barcelona, where the mobile phone industry gathers more than 101,000 people to talk technology, lifestyle — and now health, I was a featured speaker on […]

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Jim Rattray Jim Rattray is Executive Vice President of Bennett Group in Boston, an award-winning full-service integrated marketing, communications and advertising agency. With decades of experience as a journalist and professional communicator, he has been recognized for his work with numerous national and regional awards and has spoken to marketing and PR audiences around the country on using new tools for public relations, marketing and patient engagement. Rattray is a registered Apple Developer and the creator of MyHealth for iPhone.

Jim Rattray has 18 post(s) at EngagingPatients.org

Check out my: Twitter LinkedIn